September 05, 2008
Physicians Health Choice hires Blue Clover as Agency of Record
San Antonio, TX – Poised on the brink of phenomenal growth, the administration of Physicians Health Choice (PHC) was looking for an aggressive, innovative branding firm that could grow with it while it created an overarching brand campaign for all future PHC marketing efforts.
They found that partnership with Blue Clover—a versatile, fast moving On and Off-Line Branding TM firm based in San Antonio—naming it PHC’s agency of record as of July 2008.
Blue Clover’s responsibilities entail the development of a new campaign for Physicians Health Choice’s including public relations and special events; collateral materials; direct mail; media buys; and advertisements in all mediums. Many of the materials also will be produced in the Spanish dialect of the area, which differs from state to state.
Physicians Health Choice, a Medicare Advantage organization with a Medicare contract, opened in 2005 to meet the needs of those eligible for Medicare and Medicaid. The company’s goal is to change the face of health care delivery for seniors in all markets, and partner with physicians who provide proactive, preventive healthcare.
PHC offers a selection of Medicare Advantage health care plans to Medicare beneficiaries all across Texas, including the Greater Amarillo, Austin, Corpus Christi, El Paso and the Rio Grande Valley areas, as well as counties surrounding Las Cruces and Alamogordo, New Mexico.
“We chose Blue Clover because we felt they shared the same energy and a passion for their customers as we do for our members. Their strength is their people,” said Jeff White, vice president of Sales and Marketing, Physicians Health Choice. “The fact that Blue Clover is a multi-cultural agency was one of the key reasons for the choice, as well, since PHC has a strong representation in the Hispanic community.”
“Physicians Health Choice is a blessing to our firm,” said José B. Sena, president, CEO and founding partner, Blue Clover. “Their mission to provide high quality healthcare to those who have traditionally been underserved is something we not only admire, but are proud to promote with all the resources at our disposal. It makes us feel good to know that our efforts are going to a client with such an important mission."
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Physicians Health Choice, also headquartered in San Antonio, is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical management company based in San Antonio. In addition to PHC, WMMI also owns or manages 27 medical clinics throughout the San Antonio area and Florida, as well as a multitude of various senior-focused divisions.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Jody Tidwell, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened new offices in Mississippi and Atlanta to serve its southeast customers, hiring Tidwell as president of the southeast division. The firm also opened an office in Dallas, TX this summer, hiring Carl Thompson as vice president of corporate strategy.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and most recently the 2008 Association for Women in Communications Proliner Award.
Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Cook Inlet Region, Inc. (CIRI), (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $10.6 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Galo Properties (one of the largest single-family lot developers in south central Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
They found that partnership with Blue Clover—a versatile, fast moving On and Off-Line Branding TM firm based in San Antonio—naming it PHC’s agency of record as of July 2008.
Blue Clover’s responsibilities entail the development of a new campaign for Physicians Health Choice’s including public relations and special events; collateral materials; direct mail; media buys; and advertisements in all mediums. Many of the materials also will be produced in the Spanish dialect of the area, which differs from state to state.
Physicians Health Choice, a Medicare Advantage organization with a Medicare contract, opened in 2005 to meet the needs of those eligible for Medicare and Medicaid. The company’s goal is to change the face of health care delivery for seniors in all markets, and partner with physicians who provide proactive, preventive healthcare.
PHC offers a selection of Medicare Advantage health care plans to Medicare beneficiaries all across Texas, including the Greater Amarillo, Austin, Corpus Christi, El Paso and the Rio Grande Valley areas, as well as counties surrounding Las Cruces and Alamogordo, New Mexico.
“We chose Blue Clover because we felt they shared the same energy and a passion for their customers as we do for our members. Their strength is their people,” said Jeff White, vice president of Sales and Marketing, Physicians Health Choice. “The fact that Blue Clover is a multi-cultural agency was one of the key reasons for the choice, as well, since PHC has a strong representation in the Hispanic community.”
“Physicians Health Choice is a blessing to our firm,” said José B. Sena, president, CEO and founding partner, Blue Clover. “Their mission to provide high quality healthcare to those who have traditionally been underserved is something we not only admire, but are proud to promote with all the resources at our disposal. It makes us feel good to know that our efforts are going to a client with such an important mission."
- more -
Physicians Health Choice, also headquartered in San Antonio, is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical management company based in San Antonio. In addition to PHC, WMMI also owns or manages 27 medical clinics throughout the San Antonio area and Florida, as well as a multitude of various senior-focused divisions.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Jody Tidwell, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened new offices in Mississippi and Atlanta to serve its southeast customers, hiring Tidwell as president of the southeast division. The firm also opened an office in Dallas, TX this summer, hiring Carl Thompson as vice president of corporate strategy.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and most recently the 2008 Association for Women in Communications Proliner Award.
Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Cook Inlet Region, Inc. (CIRI), (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $10.6 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Galo Properties (one of the largest single-family lot developers in south central Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
